A mark of great success
On July 10, 2009 - Mercedes-Benz Vietnam celebrates the 20,000th car rolling out its production line. It’s a GLK 4MATIC - Sanidine beige, a newly launched model which is sparking great interest of car lovers in Vietnam nowadays.
“The event has a great meaning to us”, said Dr. Udo Loersch, General Director of Mercedes-Benz Vietnam. “It’s a big mark of success for Mercedes-Benz in Vietnam. The number of 20,000 vehicles produced in 14 years is an impressive figure for a premium brand in Vietnam.”
“And, it’s also our long-term commitment in Vietnam. Through our continuous activities, we create value for our brand and customers.”
The celebration of the company starts at the production line, where the GLK takes the great role to be honored as the 20,000th car produced by Mercedes-Benz Vietnam. Then the special GLK rolled out and moving up to the big hill, standing as a symbol of success of the whole company.
The lucky customer who buys this 20,000th car will be offered free one kit includes the Universal Media Interface and iPod Classic, as a gift along with the special car.
• The “Big investor” and the “Market of the Year Award ”
From the quantum leap in auto market...
Despite the market slump (down 30%), in the first half of 2009, Mercedes-Benz Vietnam has posted an impressive year-on-year growth of 28% with 1,451 vehicles sold in total. Among that, there were up to 464 passenger cars delivered to customers. It is the only premium auto brand in the market who secures sole position to maintain the positive growth almost in 6 consecutive months. The good result is attributed by the success of the wide range of products including commercial vehicles and passenger ones: Sprinter minibuses, C-Class, E-Class, S-Class, M-Class 2009, GL, CLS, and R-Class and the newly launched GLK.
After 14 years in Vietnam market, Mercedes-Benz now can offer full range of products to satisfy diversifying customer demands. It has gone on the right track to bring best value and benefits to customers though excellent products and after-sales services.
...to the overall success.
Mercedes-Benz Vietnam plays an important role in the Vietnam Auto industry, bringing job and technical training for 450 employees nowadays. Especially, it is among the top ten the biggest tax payers in HCM city in two consecutive years with an average contribution of more than 500 billion VND yearly to the national budget.
This partly explains why, Mercedes-Benz Vietnam has received Golden Dragon Award in 8 consecutive years as an effective FDI and having good contribution to the society. Recently in June, it has received Certificate of Merit from HCMC’ People’s Committee as a great foreign investor. From Daimler Group, Mercedes-Benz Vietnam has also won the “Market of the Year Award” for its stunning performance as the quickest growing country.
Continual growth for future
With good momentum so far, Mercedes-Benz Vietnam plans to grow at least 20% this year. And, with the trend of economic recovery from now, and depend on the Government’ tax policy, which in a hope will not be increased again next year, MBV will have further investment in production and technology for a further strong growth in Vietnam market.